Equity Duke, LLC was founded in Clifton, New Jersey, with a mission to reshape how small businesses change hands — with dignity, continuity, and care.

We’re not consultants. We’re operators, investors, and stewards of legacy. Our passion lies in acquiring service-based businesses and guiding them into their next chapter — without losing what made them special.

Whether an owner is ready to retire, pivot to something new, or simply pass the torch, Equity Duke, LLC provides a people-first solution that respects their journey and protects what they’ve built.

From preserving employee teams to modernizing operations responsibly, our goal is simple: to carry forward businesses with the same dedication as their founders — and grow them with purpose.